industrial design

Five benefits of design for companies  


Design (the one done properly) brings many benefits even if false myths often prevail. Here is the first myth to debunk: design does not just mean looking after the aesthetics of a product. We often hear of product design confined exclusively to the design of beautiful products, not only by consumers (it would be the least of evils), but also by companies. First of all the word design means create functional, salable and, of course, beautiful product, also considering all the aspects concerning the production and marketing of the product on the market.


Product design is good for everyone


Second false myth to debunk: design is not something “for the rich”. And now let’s see the five benefits of design.


 1) Design makes you stand out on the market

We are in a severe and hyper-competitive market: many companies, many brands and an almost infinite number of products among which the consumer is forced to choose, often without the technical skills to compare them. Not the ideal scenario, right?

Design is a compass that guides the consumer in their choice, bringing them closer to the product that attracts them the most, and guides them towards the one that best meets their needs. This is what we mean when we talk about design as “an approach that create solutions and products taylor made for the consumer “. A first competitive advantage that should not be underestimated.


2) Design is a ‘must have’

In italy there is a saying that goes like that “you should also please the eye“. Forget it! In today’s market the eye wants practically everything: a minimum care of aesthetics is considered essential for a product. We are immersed in an increasingly pervasive visual culture (otherwise Instagram’s vertiginous growth could not be explained) and the consumer is educated to beauty.

A well designed product costs the same but sells more. And if today the market is aligned to the other, the difference is made by fundamental factors such as ergonomics and usability. And the second competitive advantage is served.



3) The design allows to avoid disasters

Let’s take Samsung. It develops a product, puts it on the market and it is a flop: certainly it will give some headaches to the marketing and commercial directors, but for the large company it is a relative problem. Money that does not come from a product, comes from another party. If it happened to a smaller company, things would be far different: the little ones cannot afford the big mistakes.

And if we consider design as that mix between functionality, usability, aesthetics and market orientation we come to the third competitive advantage: design drastically reduces the risk of putting on the market products that do not sell and do not like, avoiding commercial disasters.


4) Design solves problems

Designers are like Mr. Wolf: they solve problems. Often we came across companies with obvious production limits, which prevented a simple and immediate design of the product. There are two ways to proceed: either you accept to suspend your product development, or you call a designer and you rely on problem solving.

This choice makes it possible to make the production limit an opportunity to develop an original product, effective and convenient (much more than, for example, changing production lines or suppliers): and here is the fourth competitive advantage.


5) The design speaks Italian

The last point is adressed above all to companies that export products to other countries. Everyone knows that abroad Italy is synonymous with beauty, and beauty is synonymous with design: this translates into high expectations from foreign customers.

Compared to foreign competitors the Italian company must pay more attention to the aesthetics of the products: if the customer expects the refinement, finesse and charm typical of Made in Italy, product design is a key element to achieve the goal . Fifth competitive advantage.


The democratic design according to Whynot


We have an approach that we like to call “democratic”: we can work with the big names and at the same time with the “little ones”, thanks to a particular structure that makes us competitive, flexible and multi-disciplinary. Whynot Design was created to bring together a selection of professional freelancers with proven experience and combine their skills and experience as in a traditional studio.


industrial design


Do you have an important budget? We set up a work team with more professionals, more investments, more research and development. Do you have a small budget? We adapt our structure to offer the best based on the budget you have assigned to the project: design studio skills at freelancer prices.