V Smart
The V-Smart series is much more than a range of products; it is a product system where the constructive modularity of the machines allows them to be configured in several models with different functional and performance characteristics. The goal from the beginning was to create a flexible, highly customizable system that offers the best solutions […]
Pizza dough press
OEM is a leading company in the catering market, specializing in products for preparing and cooking pizza.OEM relied on Whynot to renew the various machinery for making dough, from the mixer to the press.Since these are industrial products, generally positioned in professional kitchens and laboratories, usability and functionality become the main design drivers. The challenge […]
Bellagio – pizza oven
For Fontana Forni design is essential: they needed a facelift for his range of pizza ovens.Our goal was to create a rigorous and essential object almost an architectural element that summarizes the iconic aspects of the pizza oven. Bellagio is an intersection of arches and lines, the purist expression of the pizza oven and of Fontana Forni design […]
Helios – pizza oven
In the collaboration with OEM, the challenge that was posed to us was to make a profound restyling of Helios, a professional pizza oven that is excellent from a functional point of view but still without its own identity from an aesthetic point of view. The basic idea arose from the study of the pizza […]
Refrigeration equipment for professional catering
The collaboration between Gemm and Whynot encompassed multiple design aspects, from developing a new, adaptable user interface for the entire product range to defining the product design of each machine. Product Design The products were designed with a focus on simplicity and rigor, communicating durability and high performance without compromise. Whynot developed two distinct design […]
Pizza dough mixer
In the realm of pizza mixers, OEM has consistently set itself apart with a reputation for reliable and high-performing products. In a bid to refresh the aesthetics of its machinery, OEM enlisted the expertise of Whynot to shape the style of its new mixer range. The primary challenge was to create a cohesive family of […]
Soft Serve Ice Cream Capsule Machine
Have you ever heard of an ice cream serving system? SwirlGo is a Singaporean startup that was born with a revolutionary idea: to create the world’s first capsule-based machine for soft-serve ice cream. Starting from a functional prototype and a clear vision, Whynot designers shaped the aesthetics of this innovative device. The goal was to […]
Professional pizza oven
The collaboration between Whynot and the Ali group is enriched with a new project, a professional pizza oven designed for the Esmach brand.Starting from a defined and highly binding internal mechanics, Whynot has worked to create a “dress” with a strong aesthetic connotation and able to stand out in any context with elegance.The intention was […]