Ironing board and Drying rack
Collection 4.0 is a reimagining of some of Foppapedretti’s most beloved and best-selling products. The Italian company turned to Whynot to update the design of two iconic household models: the Assai ironing board and the Gulliver drying rack. The new models stand out with a contemporary design and innovative wood craftsmanship. Shapes have been rounded […]
Bridge – luxury billiard table
Whynot designers proudly introduce their first product of this kind – a billiard table. Driven by the philosophy of essential luxury, the designers aimed to encapsulate the essence of sophistication through a thoughtful amalgamation of distinctive details and premium materials. The result is “Bridge,” a billiard table that embodies simplicity with an emphasis on characterizing […]
Compact workstation
In recent years, working from home has become an increasingly widespread working formula, creating needs that are often difficult to reconcile with small domestic spaces. At the same time, distance learning has also given rise to similar needs. Foppapedretti has been able to read these changes and these latent needs by creating a collection of compact […]
No tools – bed frame
SONNO is a company born in Malaysia from the intuition of 2 young Italian creatives who saw opportunities in improving the purchasing experience of mattresses. With the mission of “helping people sleep better”, from mattresses to bed frames, the leap was almost natural. Whynot was commissioned to design the first SONNO bed frame that would preserve […]
Bean bags
Introducing innovation into the world of bean bags has been a formidable challenge. Typically, bean bags are constructed from a single material and possess a shape that is notoriously difficult to control. Their loose form adapts to the weight and movements of the person sitting on them. When we embarked on this exciting project, our […]
Linen carpet
We gladly embraced the challenge of designing a linen carpet inspired by the rich folklore of the Baltic region. This area boasts ornamental treasures, distinctive attire, and exquisite craftsmanship. Our objective was clear: to create a contemporary furnishing piece that seamlessly melds traditional Lithuanian art with modern aesthetics. The collaboration between Italian designers and Lithuanian […]
Pendant lamps
“Spiedino,” Italian for “skewer,” was chosen for its visual alignment of elements along one axis and its nod to Italy’s rich tradition in art, food, crafts, and design. The captivating Spiedino Pendant Lamp, crafted in Italy by Whynot Design Studio, emerges from a harmonious interplay of simple forms. Utilizing premium materials like solid ash and […]
Living wall
Skogluft is a Norwegian startup that has created a “living wall” system that is easy to manage and suitable for everyone. Only the implementation of aesthetics and usability was missing especially during the assembly and management phases of the product and here Whynot came into play! The first goal was to speed up and simplify […]
Modular chair
Embarking on the creation of “Harry Up” presented us with a distinctive dual challenge. We were tasked with designing a plastic chair that not only boasts the practicality of stackable legs and seats but also draws inspiration from the timeless classic, the Bertoia chair. In navigating this creative journey, our objective was to seamlessly marry […]